We create practical, data-driven solutions that help e-commerce businesses optimise operations, improve margins, and scale efficiently.
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ProfitEdge® is price intelligence software designed specifically for Shopify retailers. Unlike tools that simply match competitor prices, ProfitEdge® focuses on what actually matters: your margins.
Calculates optimal prices based on your actual business costs - shipping, returns, advertising - not just what competitors charge.
Prevents underselling your bestsellers whilst helping you move slow-moving inventory more effectively.
Aligns your pricing strategy with Google Ads ROAS metrics, so your margins work with your marketing spend.
Merstell Limited is a technology company focused on building practical, data-driven tools for e-commerce retailers.
We believe that smart technology should be accessible to businesses of all sizes - not just enterprise giants with massive budgets.
Every decision backed by real metrics and actionable insights.
Tools that solve real problems, not theoretical ones.
Enterprise-grade capabilities at SMB-friendly prices.
Built specifically for e-commerce, nothing else.